Specialized in B2B tech for startups, scale-ups, ESN and IT vendors.
Bringing you value for the development
of your business
Identity
Does it express your strategy?
Does it reflect your values?
Do your teams know how to articulate it?
Offering
Products and services
Does your offer bring measurable benefits to your target audience? Are you making the right investments to meet your growth challenges?
Go To Market
Have you identified the most suitable and effective distribution channels?
How can you identify growth drivers and incremental business opportunities?
Coordinate business ambitions, market opportunities and the development of your offer.
Understand and analyze changes in demand to anticipate investment, pivot and diversification.
Qualify sales model
(Direct / Indirect).
Identify and support distribution
distribution channels to expand your target and generate incremental business.
Give meaning and image to your company and your brand.
Ensure that your strategy and ambition are reflected in your identity.
Because your marketing needs change as you grow, our engagement model adapts to your pace.
Choose an approach based on profiles and skills, or by type of mission.
Launch
You prepare
the launch
of your product
Approach per profiles
Chief Marketing Officer
Product Marketing Manager
Approach per mission (examples)
Corporate strategy
-
Vision, Mission, Values
-
Story Telling approach: Pitch deck & training
-
Global strategic indicators
Product strategy
-
PMF development support
-
Packaging (structure) & Pricing
Product development
-
Market survey & PMF
-
Persona identification
-
Buyer Cycle
-
Segmentation - GTM
Raise
You prepare
a fundraiser
Approach per profiles
Chief Marketing Officer
Product Marketing Manager
Approach per missions (eamples)
Corporate Strategy
-
Vision, Mission, Values
-
Story Telling approach: Pitch deck & training
-
Global strategic indicators
Product strategy
-
PMF development support
-
Packaging (structure) & Pricing
Development tools
-
Value proposition
-
Positioning
-
Messaging
-
Competition analysis
Growth
You've succeeded in your financing, now you can put your plan into action
Approach per profiles
Chief Marketing Officer
Product Marketing Manager
Channel Marketing Manager
Approach per missions (examples)
Launch Program
-
Message grid
-
Mktg Campaigns
-
Automation
-
KPIs
Int/External Training
-
Sales Enablement
-
Pitch It (live)
Partner Program
-
Tiering & Biz Development
-
Sales Tools - PRM & Training
-
Commissioning & Incentives
-
Mktg in a box & CoOp Funds
Scale
Accelerate to establish a lasting presence
in your market
Approach per profiles
Chief Marketing Officer
Chief Operating Officer
Product Marketing Manager
Channel Marketing Manager
Approach per mission (examples)
Product strategy
-
Support in developing, monitoring and communicating roadmap
-
Diversification opportunity analysis
Analyst relations
-
Identification of key analysts
-
Story Telling & Roadmap
-
Speaker training & follow-up
Partner Program
-
Tiering & Biz Development
-
Sales Tools - PRM & Training
-
Commissioning & Incentives
-
Mktg in a box & CoOp Funds
Expand
Going international and/or diversifying
Approach per profiles
Chief Marketing Officer
Chief Operating Officer
Product Marketing Manager
Channel Marketing Manager
Approach per missions (examples)
Innovation
-
Innov Labs with/without partners
-
Partnership Schools / Research centers
-
Internal culture
-
Focus Group
Portfolio analysis
-
Offer Profitability Analysis
-
Market Share Analysis
-
Market Dynamics Analysis
Partner Program
-
Tiering & Biz Development
-
Sales Tools - PRM & Training
-
Commissioning & Incentives
-
Mktg in a box & CoOp Funds
01
Let's stay productive, build together and simply share our thoughts.
And keep it all!
Design Thinking
02
The result of our experience,
our tools are your guarantee
of a structured approach.
Canvas models
03
Without Analytics, there's no light.
Our PowerBI skills enable us to make your data speak for itself
Data Analysis
04
We can't avoid Artificial Intelligence. Let's go for it, without hesitation, but in control and with the necessary hindsight.
AI as a Copilot
For a 360°
marketing, still
on a fractional basis
Do your challenges go beyond our services? Do you need strategic and operational advice on issues related to digital, content, campaigns and events? A2Marketing and The Marketing Watcher have joined forces in a unique partnership, offering comprehensive expertise across the entire marketing value chain.
Tell us more
about your project
Connect Marketing, Product and Sales to identify your growth opportunities.
A human approach above all! Bringing you our expertise means first and foremost sharing our wealth of experience. Our duty is to support you by integrating ourselves into your teams, at your own pace. It also means giving you the benefit of our tools.
We never come alone!